michaelmeehan.com — Site Strategy
What is
this site
actually for?
A discovery questionnaire for Michael G. Meehan
This isn't a form. It's a thinking tool.
Answer honestly — rough drafts, half-formed thoughts, contradictions. The goal is to surface what you actually believe about your work, your audience, and what you want this site to do for you. Polished answers produce generic sites.
Confidential · Strategic Discovery · 2025
Michael G. Meehan
Progress
0%
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Q01
What has changed in the last 12–18 months — in your work, your role, or the world you operate in — that makes this site necessary right now?
Not "I need a better website." What's the actual shift?
Q02
When this site is working perfectly, what specifically happens as a result? Name the actual outcome — not "more visibility."
A call you get. A room you're invited into. A deal that happens. A type of person who reaches out.
Q03
What incomplete or incorrect picture are people forming about you when they search your name today?
What do they get wrong? What do they miss entirely?
Q04
Is there something you're stepping into, launching, or pivoting toward that the world doesn't fully know yet — and that this site should be the first signal of?
Q05
On a scale of 1–10, how urgent is getting this right?
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Not urgentDrop everything
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Q06
Picture the one person whose visit matters most. Describe them specifically — their role, their institution, what they were doing when they heard your name.
Not "senior leader in impact." Who specifically? What's their title? Where do they sit?
Q07
What does that person need to feel within 30 seconds of landing on your site — before they've read a single word of bio?
Not what they need to know. What they need to feel.
Q08
Who is the second most important visitor? (Conference booker, journalist, institutional partner, potential Forum member — name them.)
Q09
Who is this site explicitly NOT for? Who should arrive and quietly realize this isn't the right fit?
Good design excludes deliberately. Who do you want to filter out?
Q10
What are the 2–3 most common contexts in which the right person discovers you? (Where does your name first reach them?)
Speaking / panel
Word of mouth
Forum for Impact
LinkedIn
Media / press
Podcast / interview
Warm intro
Conference circuit
Other
03
Q11
List every concrete way someone could engage or work with you right now. Be exhaustive — include the things you don't publicize.
Speaking, advisory, Forum membership, introductions, co-ventures, content partnerships — all of it.
Q12
Of everything you just listed, what is the single most important action you want a visitor to take?
If the site could only drive one action, what is it?
Q13
What is this site explicitly NOT for? What doors does it deliberately keep closed?
What are you not available for, not interested in, not open to through this channel?
Q14
What does Forum for Impact's role need to be on this site — separate entity, central feature, or integrated into who Michael is?
Q15
Is there a product, initiative, or offer that doesn't exist yet but that you want this site to plant the seed for?
04
Q16
Describe what you do to a brilliant stranger who has never heard of Forum for Impact — in two sentences, no jargon.
If you can't say it plainly, the site can't either.
Q17
What do you believe about capital, impact, or global systems that most of your peers in this space would disagree with — or are afraid to say publicly?
Your point of view is your differentiation. What's the contrarian thing you actually believe?
Q18
There are other global conveners, other advisors, other people who sit at the intersection of capital and impact. Why is Michael Meehan the one that matters? What's the actual unfair advantage?
Q19
If you could be famous for one thing — one idea, one role, one contribution — in 10 years, what would it be?
Q20
"The Capital Translator" — how true does that feel as your primary label today? What's missing from it, if anything?
Exactly right
Mostly right
Partially right
Needs replacing
Q21
Complete this sentence honestly: "Michael Meehan is the only person who _______________."
05
Q22
What are the 3–5 highest-signal things you've done, built, or been part of — the ones that make people in your world pause?
Not a CV list. The moments that actually shifted rooms, deals, or relationships.
Q23
What do people say about you unprompted — the phrase or idea that keeps appearing when colleagues describe you to someone who hasn't met you?
Q24
Which institutions, forums, or names in your network would carry the most weight with your ideal visitor — and are you comfortable using them as signals?
Logos, affiliations, co-signers — what earns immediate trust with your audience?
Q25
Is there a story — a moment, a deal, a conversation — that perfectly illustrates what you do and why it matters? One that you've told and watched land?
Q26
What content do you already have — writing, talks, interviews, frameworks — that should live on this site?
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Q27
Name 2–3 personal sites, institutional sites, or people whose online presence you genuinely respect. What specifically do you admire about them?
URLs welcome. Don't say what you think sounds right — say what actually stops you when you see it.
Q28
What would make you cringe if you saw it on your own site? What aesthetic or tonal choices would feel wrong for who you are?
Q29
What do you want to never be mistaken for? (Consultant? Motivational speaker? Academic? NGO founder? VC? Something else?)
Q30
Choose 5 words that describe how you want this site to feel — not what it says, how it feels to move through it.
Authoritative
Warm
Urgent
Quiet confidence
Global
Intellectual
Trustworthy
Rare
Direct
Understated
Bold
Human
Strategic
Exclusive
Q31
How much of the personal — family, life outside work, what drives you as a human — do you want visible on this site?
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Purely professionalFully personal
Q32
Is there anything about you, your work, or your story that you've never quite figured out how to say publicly — but that you wish people understood?
This is the most important question. The thing that's hard to articulate is usually the thing the site needs to say.
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Thank you.
Your answers
are in.
Everything you wrote has been saved and delivered. Michael will review your responses personally — there's nothing more for you to do right now.
What was captured
✓Purpose & timing — why now, what door to open
✓Audience archetypes — primary, secondary, who to filter out
✓The offer — services, primary CTA, what the site won't do
✓Positioning — differentiation, beliefs, unfair advantage
✓Proof points — high-signal work, reputation, content assets
✓Tone & feel — aesthetic direction, what to avoid